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Digital Marketing Training 

4-16 weeks 

Module A  Digital Marketing Overview 

  • About Digital Marketing (DM)

  • Benefits of Digital Marketing

  • Inbound Marketing 

  • OutBound Marketing 

  • Scope of DM

  • Key Components of DM

Module B   Website Creation & Planning 

  • Understanding Website 

  • Types of Websites 

  • Introduction to HTML 

  • Types of web server

  • Planning & Conceptualization a website 

Module C  Search Engine Optimization (SEO)

On Page 

  • Optimizing title page & Meta tags 

  • Optimizing Site Directory & structure 

  • Anchor Tags Optimization

  • Content Optimization

  • Regular Website updates 

OFF Page 

  • Link building -directory, book marking etc

  • Article submission 

  • Press Release 

  • Classified Ads

  • Answering sites 

  • Guest blogging​

Module C    Search Engine Advertising 

  • Google / Yahoo/ Bing

  • Ads -  Text / Display/ Video 

  • PPC / CPM

Module E  Keyword Research & Planning 

  • How to Choose keywords 

  • Keyword filtration

  • Keyword bidding 

  • Grouping ​

Module F    Content Writing  - Copy Write

Module G    Social Media Optimization

  • Facebook

  • linkedin

  • Instagram ​

Module H     Social Media Marketing 

  • Pay Per Click  (PPC) , Cost Per Mile (CPM)​

Module I      Google Analytics & Webmaster tools

  • Ads Campaign performance 

  • Analysis & testing Audience

  • Audience Charactertics  

  • Data Collections - Sales & conversation 

  • Mobile tracking- traffic monitoring 

  • Site Performance & Site map submission 

  • Robotic file , indexing 

Module J      Business Local 

  • Google Local , yahoo local , Facebook check-in creation

Module K     Online Reputation Management 

  • Improve reputation 

  • Review management 

Module L      Affiliate Marketing 

Module M    Freelance Bidder 

Module N     Email & Sms Marketing

Module O      Working on Live Projects